14 Sep 09

In the not so distant past we’ve all heard LOTS of controversy about the Lawyer Rating website called Avvo.

I had a wonderful and unique chance to sit and chat with Avvo Founder & CEO, Mark Britton, tonight at the Seattle Legal Bloggers & Twits Tweetup. Regardless of how your initial reaction is to Avvo, you really can’t help but like Mark. He’s a brilliant guy with a very impressive history of formulaic innovation.

I just want to spend a couple lines to tell you some of the highlights of what I learned about Avvo tonight. If you’re a lawyer please take this advice directly to www.avvo.com and update your profile!

1) “Avvo scores resumes” – In Mark’s words whenever any one of us is hirings someone we scan their resume and place higher or lower value to different sections. Through the use of outside consultants, test groups of hundreds of lawyers, thousands of consumer testers, and some complicated programmers they do they same thing, except instead of just a general idea of whether or not someone is a worthy candidate they place a score on the head of the player. That score can be aided, it’s constantly fluctuating based on the age and influential value of each entry.

2) “You generally get what you deserve” – MY words, not Marks. If Avvo scanned your website to create your preliminary score and you want to complain instead of claiming your profile and modifying and WORKING for a better, more accurate score them you get out of it exact what you’ve put in… Generally only complaints!

3) “Avvo helps lawyers understand what well-rounded marketing is” – Again, my words, but influenced by my conversation with Mr. Avvo. The more experienced a lawyer is, naturally the higher the score. But just like in life, “experience” and credibility for experience don’t just get marked on the calendar as you get older. There are important milestones that tell us, and others, when we’ve reached high points and low. And sometimes it’s the balance of LOTS of points that give you a synergistic score. Years (1 point) + AV Rating (2 points) + pos Client Review (1point) might individually total 4, but in a complex mathematical world that is Avvo that score might equal 6! Synergistic scoring (my term not Mark’s). All good things add up to more good things. If you think you have enough good things, just add a few more. Have something bad? Bad review? There are ways to counter it. Look at the options. If all else fails find more good to add!

4) Got questions about how Avvo works? JUST ask Mark! Mark@avvo.com. He says he’s always accessible. I don’t suggest only sending hate mail. I would suggest putting together real questions about how to increase your score… But please claim your profile and do a TAD bit of homework before simply complaining about what you heard about Joe Schmoe and his score. Mark and his Avvo team do TONS of educational events, webinars and meetings. Take a couple hours and learn this tool that is revolutionizing lawyer ratings.

Even before meeting Mr. Avvo tonight I’ve been an Avvo fan. I’m usually a fan of folks who want to do things a little differently. Way to go Mark!

That’s it for now. That’s my bus blog entry for this evening (yes, BlackBerry + New WordPress Blog App + Time to Kill = Good Times!!)

Filed under: Legal

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