So, I’m not going to name names, but a friend of mine in California emailed me that he was shocked to have been told by his law firm to stop retweeting their tweets.
My understanding is that the marketing department would use twitter to talk about themselves (you know, that great way of marketing a law firm), but that they were unhappy that my friend would retweet (RT) their entries because they “no longer controlled the content”.
What the heck are they thinking?!?!? They’ve completely missed the point of MARKETING, let alone twitter!
The fun kicker? The firm has about 15 followers and my friend has about 1,500.
All I can say is WOW! Get out of the marketing business if this is your method for enhancing your firm’s services. Whoever is making this ridiculous decision needs to be fired immediately.
So, let’s look at why this practice is wrong.
First, RT (retweeting) is the primary way to prove that people are reading your tweets and making sure their followers take notice that they find what you’ve said is important to them. You might also call this TweetCred. (hehe)
Let me guess, you also don’t allow comments on your blog? Oh, you don’t even have a blog? LOL
Good grief. File this under, “Moron TweetCred”.
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