1 Sep 09

I feel pretty well connected into Social Media, but that doesn’t mean I’m an expert… by anyone’s imagination!

However, I was talking with my good friends up a DerekMedia today, Derek Johnson & Andrew Dumont, about further developing Summit Law Group’s social media presence. This is a really tough topic for me since I’ve been doing it all up til now and I was curious about what an outside company might be able to offer insofar as changing up my own approach and “strategy” (if that’s what you can call my shot gun approach). Are there better and more practical methods that I’m not employing? LIKELY!

DerekMedia is likely a great solution for a firm like mine. First off, they are a customer and it always feels good to give business back to customers! Secondly, they have an edginess about them that I absolutely LOVE! They aren’t willing to sit idly by while the world revolves around them in the same old way it always has. They want to challenge the direction of the revolution!

Anyway, so the dilemma is: I’ve been doing all the Summit social media activity for a fair amount of time now getting things off the ground. And in the local legal community I am held in fairly high regard for innovation and approach on these issues. However, what is enough? When’s it time to say, “Yes I can, but should I? Is this the best use of my time and skill? Is there someone else who is more effective and/or efficient?” My ego says, “HELL NO! You rock!” But my intuition says, “Richard, relax. You can still ‘do’ it even if you out-house to Derek’s posse!”

Anyway, so now comes the discussion of ROI and budget and all that. But before I can touch that topic, I have to convince myself and develop convincing arguments that assistance is needed and desired.

Until next time, In-House or Out-House, help me decide! :)


Filed under: Management,Social Media

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  • Eric

    From talking to Derek and those guys and from working in this industry, it appears to me that they have a pretty interesting value prop. With huge companies, it's much easier to outsource this sort of work because there are efficiencies of scale and specialization that agencies can give. With smaller companies, it's a bit of a toss up sometimes, but if you go this way, make sure you lay out your goals and expected outcomes, have a clear measurement method, and then also re-evaluate them at pre-set intervals so that you can determine if you and your outside agency are providing and meeting what you had originally hoped for.

  • Eric

    From talking to Derek and those guys and from working in this industry, it appears to me that they have a pretty interesting value prop. With huge companies, it's much easier to outsource this sort of work because there are efficiencies of scale and specialization that agencies can give. With smaller companies, it's a bit of a toss up sometimes, but if you go this way, make sure you lay out your goals and expected outcomes, have a clear measurement method, and then also re-evaluate them at pre-set intervals so that you can determine if you and your outside agency are providing and meeting what you had originally hoped for.

  • http://thecompanylineblog.com/ Sarah

    I really enjoy following you on Twitter and read your blog. I too wrote about this topic on my blog – another perspective.

  • http://thecompanylineblog.com Sarah

    I really enjoy following you on Twitter and read your blog. I too wrote about this topic on my blog – another perspective.